Improving your About Us Page

Here is a great article from Search Engine Land, "Making a Good Impression with About Us Pages" according to the article 3 key factors are 1) Likability 2) Creditability, 3) Findability

"Credibility - one of my favorite resources to point people towards are the Credibility Guidelines from the Stanford Persuasive Technology Labs. A number of their guidelines focus upon building trust and showing off your expertise. One of them tells us to "Show that there's a real organization behind your site."
There are a number of ways that you can do this that can have an impact upon a visitor, from photos of your office or employees (or yourself), to a history or timeline of the business, to descriptions of community involvement or membership in local organizations and mentions in the news. Letting people know something about the who, what, where, when, and why of your business can make them feel comfortable doing business with you. Showing signals of connectedness to the outside world such as membership in the local chamber of commerce, a better business bureau logo, mentions of partnerships with other businesses, or testimonials from satisfied customers, can augment that impression...." Making a Good Impression with Your About Us Page
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Progressive Insurance 502-245-3625 goes Paperless

Progressive Insurance goes Paperless:
"The Progressive Group of Insurance Cos. introduced Paperless Policies, a feature that will allow customers who buy a policy directly from the company or through independent insurance agencies, the ability to drastically reduce the amount of paper documents they receive. Having policy-related documents delivered electronically saves trees, expedites delivery of the documents and reduces the opportunity for misplaced documents, the company claims.
This new initiative is an extension of a Paperless Billing feature introduced in early 2007 that allowed customers to opt for an electronic bill versus a hard copy bill delivered by the U.S. Mail.
The Paperless Policies launch coincides with the company's "70 Years, 70 Trees" anniversary events being held in six call center cities. The first event, in which 70 large trees are being planted in city parks to celebrate the company's 70th year writing auto insurance, is being held today in Luke Easter Park in the company's headquarter city,....." Progressive Insurance goes Paperless . Progressive Insurance will plant a tree for every customer that opts for the paperless option.....Call Dick Watts Insurance 502-245-3625 for a Progressive Auto Insurance Quote....